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Richmond Realtor - James Wong

You can get the latest real estate information from Richmond Realtor, James Wong

Email marketing system - Aweber

DoverCondoEmail marketing system using AWeber

Over the years, I cut down more than 50% of my print and newspaper advertisement expenses, and concentrate promoting my real estate business online. I use websites and blogs to target home buyers. It is time for me to improve on my contact follow-up and customer management system.

This month, I am stopping my monthly newspaper real estate advertising - a saving of more than $300 a month that I can use for online promotion. Using email automation is my first step in streamlining my email follow-up.

My starter AWeber email marketing system will cost me US$19.00 a month. I can allocate some of my savings from my newspaper advertisements for more productive point2 neighborhood advertisement.

AWeberWhy AWeber?

I am already using my email accounts with Yahoo, Sutton.com, point2 technologies for communication and follow-up with clients. AWeber will help me greatly in automating my email follow-up with my customers. Home buyers are searching for real estate information using the internet, and many of these prospective buyers are raw prospects that have to be filtered and qualified.

Screening the buyers

A series of emails sent out automatically on weekly interval will help to educate and attract only serious buyers who are qualified and ready to buy. Buyers who have certain requirements like the type of home, price range, number of bedrooms and bathrooms, etc can receive targeted emails with a list of homes - all up-dated daily and automatically via IDX link.

Working with buyers

This is the ultimate result when online buyers are screened, and ready to spend the time to view a list of homes that meet their needs. The online education and pre-selling process help to filter out buyers who are not ready, or uncertain of buying.  One of the biggest problems that first time home buyers are facing is not sure of themselves, and making a serious financial commitment in owning a home.

You can view homes for sale using my Vancouver and Richmond websites: Vancouver homes for sale, and Richmond homes for sale.

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Published Tuesday, February 09, 2010 10:06 PM by James Wong

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